
LOE Sound System
2021-Current
Branding | Cabinet Building | Professional Audio
The LOE Sound System is a personal project I have been working on with some friends. We have dipped our toes in the professional audio world starting by building a custom sound system. The sound system touches on many different subjects and skills from wood-working, speaker design and measurements, audio engineering, marketing and learning to operate a business.
As a designer I was excited to work on a brand for the project. My concept for the logo is a large sound wave passing through an entity which is at the core core of what we’re doing by operating the sound system. I wanted it to look serious and professional as that’s the approach we’re taking to this.
Cover Image
Main Logo Lockup
The Orb
Inspiration for brand colours
Finished Subwoofers
Building the subwoofers
pre-finish
Getting the first coat of duratex on.
Tuning the sound
Loading up for our first event
Loading into the venue and measuring sound levels.
Ready to party
Setting the vibe.
Operating the sound system at Midnight Forever Festival Sep 2024