The LOE Sound System is a personal project I have been working on with some friends. We have dipped our toes in the professional audio world starting by building a custom sound system. The sound system touches on many different subjects and skills from wood-working, speaker design and measurements, audio engineering, marketing and learning to operate a business.

As a designer I was excited to work on a brand for the project. My concept for the logo is a large sound wave passing through an entity which is at the core core of what we’re doing by operating the sound system. I wanted it to look serious and professional as that’s the approach we’re taking to this.